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mia

Community partner
Leicestershire
188
06.05.2021

The Meetings Industry Association (mia) is the principal association supporting and growing the business meetings and events industry and the keeper of AIM Secure – the UK’s only recognised quality standard for the sector.  

We support our members by championing best practice and inspiring excellence, providing crucial industry insight as well as networking and development opportunities, to help you grow and strengthen your business. 

Keeping business moving 


In light of the COVID-19 pandemic and the implications enforced upon global operations, we are committed to doing all that we can to help mitigate the impact on meetings and events business. 

During a period where not just prosperity, but continuity is challenged, we continue to engage with all our stakeholders to ensure that we can continue to meet your needs, make our sector’s voice heard and obtain vital government support.  

It is through this engagement and the frequent conduction of primary research that we continue to effectively lobby government and gain crucial recognition of our sector during this period of uncertainty. 

While we inform government of our industry’s needs, we are committed to providing ongoing business support, resources and guidance to assist your business, engaging with government bodies, trade bodies and legal experts to provide contract guidance, roadmaps to reopening and more.  

To find out more about the support available, click here. 

Our vision


Our vision is simple; we want to ensure venues and suppliers in the meetings, conferences and events sector are given the opportunity to reach the absolute pinnacle of operational and service excellence. 

We do this because we want our members’ customers to not only have an outstanding experience, but instead believe that by setting aspirational standards, we’re encouraging everyone to be the very best they can be. We will help our members to better compete on a local, national and international level and, ultimately, ensure the UK is a destination in demand. 

Members only achieve the coveted AIM Secure standard in recognition of operational and service excellence, so it is an award they are truly proud of securing.  

We believe that one day every exceptional UK venue will hold AIM Secure accreditation as it clearly demonstrates to buyers an organisation’s commitment to offering a first-class service safely and responsibly for the health of staff and customers.